We are trying to tend to come up with original and smart packaging or product designs. So this time the task was to create a milk package unlike anything on market shelves.
We wanted to find very abstract or distant association with milk and cow.
Cow being abducted by UFO is pretty common used image in pop-culture. But it was very unexpected idea for milk bottle. So we begun working on it. At first
we sketched the shape of the bottle and its proportions. Then Kanat (our 3D designer) started to model the bottle while the rest of the team were looking for appropriate naming. We had some cool names like Cowsmilk (which reads like “cosmic”), Mimimilk and among them was Molocow.
As you know “moloko” is a russian word but thanks to outstanding director Stanley Kubrick everybody knows this word, we suppose. Also we wanted to pay tribute to Stanley Kubrick’s greatest movie “Orange clockwork”, and “Space Odyssey – 2001″ which is sci-fi classic. We were happy with the product name.
Kanat worked on this project for a month roughly. He’s done the visuals
very well that some could take them as real ones.