Media campaign for youth of Kyrgyzstan

Media campaign for youth of Kyrgyzstan

The media campaign, aimed at young citizens of Kyrgyzstan, informs the audience on importance of participation in state development and voting process. The campaign lead by local celebrities (musicians, pop and rap singers) invites young people to take active positions, become responsible for their decisions and deeds. The key message of the campaign “Kyrgyzstan – our country, and only we, the young and active citizens can change lives for the better” was broadcasted via various media products: TV and audio PSAs, campaign song and special campaign video. Partners of the project – nation-wide TV and radio stations provided nation-wide coverage for media campaign products.