Creative concept for the Kyrgyz Investment and Credit Bank (KICB)

Creative concept for the Kyrgyz Investment and Credit Bank (KICB)

Development of the creative concept, marketing strategy and information campaign for the Kyrgyz Investment and Credit Bank (KICB). The work included research and surveys of the bank positioning on the market. The developed concepts and long-term products then implemented by KICB when positioning in Kyrgyzstan. I-Media’s second project with the KICB was on production of TV commercials to promote certain services of the bank. The commercials broadcasted nation-wide in Kyrgyzstan.