«Pain relief» PAC

«Pain relief» PAC

Branding and development of the communication plan of the public awareness campaign on palliative care. I-Media developed the communication plan, images, naming and website for the campaign (www.netboli.kg). The website contained information on the campaign and how patients could receive assistance and/or how interested people could sign a petition in support of the campaign. The project work also included production of promo and media materials (posters, TV PSAs, PR articles, outdoor advertising).