Eldemi campaign naming and branding

Eldemi campaign naming and branding

The “Eldemi” was initiated after 2010 April events in order to get an ennobling look of the city and create new job opportunities for those in need. Under the project, I-Media has organized a creative group to develop naming for the project involving linguists, psychologists, designers and development specialists. Branding process involved special competition among local graphic designers for the best idea and approach. The selected work was then taken as the basis for the graphic design style guide with logo and name usage, fonts, color palette, layouts and images.