Designing a logo – it is the first step towards the creation of brand book. The logo design should be both concise, vivid and memorable. It is with this vision we approached the design of Kovalski. Logo does not have to transmit the view of the company, the most important thing that he would have passed on the mood of the brand. A good logo is easy to read and reproduced in both color and in black and white, and can be placed in various advertising media and on its website.