Infographics was prepared on the results of the implementation of the Fast Track Initiative “Education for all”. Project objective – to contribute to the expansion of access to quality pre-school education in targeted areas through rehabilitation facilities in targeted areas, social mobilization, improve quality of early childhood services through the provision of training for teachers and child care, provision of teaching materials and development of mentor institute . The data presented in the video reflects statistics on coverage of children in the country with pre-school education and shows follow-up programs to improve the situation.
“Taboo” program is devoted to discuss different themes with interesting people. Two couple of anchors – Elmira Shishkaraeva and Joomart Ormonbekov, Sergei Doljenkov and Elvira Sarievachoose one guest to every meeting. Every interview develops important topics and about personality of each guest in 15-20 minutes. Sometimes they ask unexpected questions. The interview is held in the format of a free conversation.
Concept development, production and packaging of the weekly prime-time TV talk-show “12th round” on the national TV station. The talk show produced in both Kyrgyz and Russian languages. I-Media launched the TV project and assisted in production of the first talk-shows through hiring and training TV project team, content development and promotion of the talk-show.
“Janylanuu” campaign was aimed to ensure young people’s contributions to improve life in their society. Through reinforcement of the same idea in each activity, this umbrella activity would strengthen the messages and create synergies around each of the ten activities among the urban population of Bishkek, youth of vulnerable novostroikas and marginalized inter-ethnic communities as well ass political leaders. A special branding was developed for the campaign that was used by all stakeholders of the project in conducting their events. The media component of the project used traditional media (TV/Radio/Print) and new media – social networks (facebook) to cover all events under an umbrella of Janylanuu brand to cause a multiplier effect among the broader Kyrgyzstan society by promoting political and social civic responsibility. There was defined a set of media tools for promoting the Janylanuu campaign and each of its components: TV and radio PSAs, TV stories; print media – newspaper articles; on-line media – banners allocation; TV stories; press conferences; POS materials.
Production of TV PSAs on importance of pre-school education on request of the Ministry of Education of Kyrgyzstan. The PSAs scripts developed as separate small stories about kids and their parents and grandparents are united by one message “Educated nation – greater Kyrgyzstan”. The stories explain parents why every kid should receive pre-school education and how does that affect a greater level of kids at school. The work with the Ministry of Education of Kyrgyzstan also included consulting on production of TV talk-shows by the national TV station on various opportunities provided for pre-school education by the local communities.
Raising public awareness of Kyrgyz citizens on activities and events implemented with support from the U.S. Agency for International Development USAID in Kyrgyzstan. Development of the information campaign and media products (TV and radio public service announcements, photography and production of billboards, production of feature TV stories highlighting success stories nation-wide).
The social campaign “I believe in my country/Я верю в нашу страну” developed after the April events in the south of Kyrgyzstan. The campaign developed with I-Media partner “Keremet film” was aimed at raising the spirit of Kyrgyz citizens, supporting joint efforts to overwhelm the difficult period that Kyrgyzstan was facing. TV PSAs produced during the campaign were broadcasted nation-wide and images/slogans used by volunteers in different parts of Kyrgyzstan.
The media campaign, aimed at young citizens of Kyrgyzstan, informs the audience on importance of participation in state development and voting process. The campaign lead by local celebrities (musicians, pop and rap singers) invites young people to take active positions, become responsible for their decisions and deeds. The key message of the campaign “Kyrgyzstan – our country, and only we, the young and active citizens can change lives for the better” was broadcasted via various media products: TV and audio PSAs, campaign song and special campaign video. Partners of the project – nation-wide TV and radio stations provided nation-wide coverage for media campaign products.