Branding and development of the communication plan of the public awareness campaign on palliative care. I-Media developed the communication plan, images, naming and website for the campaign (www.netboli.kg). The website contained information on the campaign and how patients could receive assistance and/or how interested people could sign a petition in support of the campaign. The project work also included production of promo and media materials (posters, TV PSAs, PR articles, outdoor advertising).
PR-support of national promotional campaign beer brands – Baltika 7 and Tuborg. Conducting BTL-actions, digital activities (twitter, facebook) – maintenance of accounts, organization of competitions; PR-articles in national newspapers. Adaptation of promotional products for the local market. development and implementation of a fashion event “Sunday brunch with Baltika7.”
Development of the creative concept, marketing strategy and information campaign for the Kyrgyz Investment and Credit Bank (KICB). The work included research and surveys of the bank positioning on the market. The developed concepts and long-term products then implemented by KICB when positioning in Kyrgyzstan. I-Media’s second project with the KICB was on production of TV commercials to promote certain services of the bank. The commercials broadcasted nation-wide in Kyrgyzstan.
Service center presentation arrangement and holding.
PR support for “Oriflame” company in Kyrgyzstan, including series of publications on service center opening in Bishkek. Development of the script, preparation and holding of opening ceremony, press conference, casting and provision of promoters, MC, etc., placement of promo materials in media.
Loft “Tseh” – is the large industrial space in Bishkek, converted for office use. I-Media designers launched this project in order to provide space for creative businesses and share joint facilities. I-Media team was the lead in concept development, investment and day-to-day management of the first loft in Central Asia. Based in the “Kyrgyzmedtehnika” factory building this loft combines exhibition space and offices of such companies as: “I-Media Marketing Communications Bureau”, «Antares Creative Group», «Sun People», «Tolon Modern Art Museum», “Siroka”, “Kee Design Studio”, «SP audio recording studio», “Top Tash production studio”, “Baza”, “The Rolls” and “Kairos” musical bands.
Raising public awareness of Kyrgyz citizens on activities and events implemented with support from the U.S. Agency for International Development USAID in Kyrgyzstan. Development of the information campaign and media products (TV and radio public service announcements, photography and production of billboards, production of feature TV stories highlighting success stories nation-wide).
Beshtentek – is the nation-wide project started as a project to promote basic social values among the population via spectrum of media instruments (animation series, puppet shows, TV talk-shows, radio talk-shows, audio stories, comics stories in newspapers, board games, story books, coloring books and other POS materials) in 2009. Since then I-Media produced with its partners several animation series, special TV projects for kids, a number of puppet show performances nation-wide, educational materials for schools in Kyrgyz languages, manuals and books. The key message of all media products is importance of such social values as: honesty, integrity, good education, professionalism (honest income), value (resistance to temptations) through the adventures of five friends “Beshtentek”.
The Regional Trade Liberalization and Customs Project (RTLC) supports Kazakhstan, Kyrgyzstan, and Tajikistan to achieve greater economic growth and competitiveness through trade and transit reform. The RTLC team works to achieve improved competitiveness through reduced trade barriers, liberalized customs regimes, and expanded transit links throughout the region. In order to inform all the participants of the market about activities of the project, I-Media designed an annual media plan concerning issues and questions on the project activities required for coverage. After the media plan was approved, I-Media team prepared series of TV talk shows with participation of leading experts on national and regional economy, representatives of agricultural sector, trade, production, etc. articles in print and online editions, TV stories, audio podcasts; design for hard copy reports on the market researches conducted by RTLC.