(Русский) Рестайлинг имеющегося логотипа и полное обновление фирменного стиля с разработкой новых графических элементов. С учетом обновленной миссии и видения компании, было решено провести рестайлинг логотипа с изменением символьной части и доработкой шрифтовой. На смену “маяку” пришла “звезда”, которая символизирует некий зеленый свет, задает вектор движения, служит конечной целью, которую необходимо достичь. Таким образом, мы подчеркиваем, что компания Green Light всегда достигает своих целей и помогает клиентам в достижении их задач.
We are trying to tend to come up with original and smart packaging or product designs. So this time the task was to create a milk package unlike anything on market shelves.
We wanted to find very abstract or distant association with milk and cow.
Cow being abducted by UFO is pretty common used image in pop-culture. But it was very unexpected idea for milk bottle. So we begun working on it. At first
we sketched the shape of the bottle and its proportions. Then Kanat (our 3D designer) started to model the bottle while the rest of the team were looking for appropriate naming. We had some cool names like Cowsmilk (which reads like “cosmic”), Mimimilk and among them was Molocow.
As you know “moloko” is a russian word but thanks to outstanding director Stanley Kubrick everybody knows this word, we suppose. Also we wanted to pay tribute to Stanley Kubrick’s greatest movie “Orange clockwork”, and “Space Odyssey – 2001″ which is sci-fi classic. We were happy with the product name.
Kanat worked on this project for a month roughly. He’s done the visuals
very well that some could take them as real ones.
Development of a unique concept and 3D visualization of the project. We had to pick out a new product on the shelves among the same package category. We have developed a package which immediately guessed content and what could mark out the product on the shelves. The can itself follows the shape of the meat, and the name corresponds with the concept.
In 2015, this work won the silver award in the Central Asian Advertising Festival “Red Jolbors Fest” in the “Environmental and product design” category and took the second place at the International festival of design “COW Design Festival” (Ukraine) in the “Product design” category .
Restyling of the existing logo and complete upgrade of the corporate identity with the development of new graphic elements. These works includes: symbol and logotype restyling, branded items design with further development of the brandbook.
Development of the ideological concept, logo and full cycle of an aydentita. Development of a brendbook and guide on application of a corporate style in accidental production.
Sketchbook Series “Know feathered”, consisting of three copies, is dedicated to the birds of Kyrgyzstan. Book made in eco-style cover is made of recycled material. There is also an information card-label with the description of the notebook. On the reverse side of the cover there is information about each of the birds. This sketchbook drawings created for the copyright, passing records and unique thoughts.
Sketchbook “Idiot” inspired to write a masterpiece. A copy of the cover of Dostoevsky’s book of the same name made in the old design. Book with high quality hard cover and 205 numbered white sheets for notes, drawings, notes, and other things. A wonderful gift to inspire their loved ones to create.
A website for the company World of Education was created specifically for the specific educational activities, with a thoughtful web design, navigation, informative, easy to manage and perception. We have developed a website design that would fully meet the requirements of subjects and customer preferences. A handy management console enables bar is easy to update the materials and manage content. Work on this project allows us to fully realize the professional opportunities, and our customers get 100% satisfy them result.
We have provided a design of website for business consultants that would be fully consistent with the direction and style of the organization. We regularly monitor the latest trends and directions, and our staff regularly raise the level of their professional knowledge. Be assured that by booking with us even website design, you will become our regular customer
For a brand-new company of ice cream “Fresco” we have developed a logo and corporate identity. We work with professional designers, attentive to the nuances and able to quickly and accurately visualize the idea of any brand. In the process of creating a corporate identity designer working in direct contact with the customer, instantly reacting to all the wishes of the client. To create an identity for we are inspired by the unique approach to the production of the product to the company. We also worked on the design of branded ice cream machine, making it original and catchy.
Designing a logo – it is the first step towards the creation of brand book. The logo design should be both concise, vivid and memorable. It is with this vision we approached the design of Kovalski. Logo does not have to transmit the view of the company, the most important thing that he would have passed on the mood of the brand. A good logo is easy to read and reproduced in both color and in black and white, and can be placed in various advertising media and on its website.
For the bank RSK I-Media has created a concept for the development of the annual report. Our company has many years of experience in creating annual reports, following the principles of the development of effective communication with investors and other stakeholders of the organization. Using the international practice of development of annual reports I-Media specialists have created a report of the bank, which has become a universal tool for the formation of its investment attractiveness and reputation. Work process has incorporated a phased implementation of the project, including the creation of the concept, design, layout, creating illustrations for each section.
We have been working on the contract with “Gazprom Neft Asia” on an annual basis. During this time, our designers have created their design support multiple advertising and promotions. Our works included a design support corporate identity. We are professional designers, attentive to the nuances and able to quickly and accurately visualize the idea of any design. In support of the design process, we have taken into account all the preferences and style of the customer. We have the full support of all kinds of advertising materials and promotions.
Sketchbook «John & Tim Eleh». The new brand, created on the basis of a fictitious legend that is embedded in a notebook. In the film “Salaam, New York,” the main character also appears in a T-shirt with the logo of the company. Sketchbook with a minimalist design for everyday recordings.
Infographics was prepared on the results of the implementation of the Fast Track Initiative “Education for all”. Project objective – to contribute to the expansion of access to quality pre-school education in targeted areas through rehabilitation facilities in targeted areas, social mobilization, improve quality of early childhood services through the provision of training for teachers and child care, provision of teaching materials and development of mentor institute . The data presented in the video reflects statistics on coverage of children in the country with pre-school education and shows follow-up programs to improve the situation.
“Taboo” program is devoted to discuss different themes with interesting people. Two couple of anchors – Elmira Shishkaraeva and Joomart Ormonbekov, Sergei Doljenkov and Elvira Sarievachoose one guest to every meeting. Every interview develops important topics and about personality of each guest in 15-20 minutes. Sometimes they ask unexpected questions. The interview is held in the format of a free conversation.
Loft “Tseh” presents Haruki Murakami’s “Jazz in Portraits”. A series of jazz in portraits began with elected Murakami’s essays about Charles Mingus, Duke Ellington, Ella Fitzgerald, Billie Holiday, Anita O’Day in the musical interpretation of the great musicians from the “Salt Peanuts” jazz band. Thus, literary miniatures of great jazz musicians written by Murakami were read and accompanied by famous musical compositions.
Development of the graphic design style guide for “Varyag” brewery restaurant in Bishkek, Kyrgyzstan. The graphic design style guide included all the various decisions related to corporate visualizations, such as: logo and name usage, fonts, color palette, layouts and images. In addition to the design style I-Media developed (photography, copywriting) a series of outdoor advertising billboards, on-line banners for internet promotion and kids coloring books.
Branding and development of the communication plan of the public awareness campaign on palliative care. I-Media developed the communication plan, images, naming and website for the campaign (www.netboli.kg). The website contained information on the campaign and how patients could receive assistance and/or how interested people could sign a petition in support of the campaign. The project work also included production of promo and media materials (posters, TV PSAs, PR articles, outdoor advertising).
Re-branding of the Kazakh medical laboratory «Invivo». Re-branding works included development of the new design, slogan, design guidelines and production of promotion materials (design, photo sessions, copywriting). In addition to rebranding works I-Media developed a new website for «Invivo».
Sketchbook “Diary of a Genius” a priori inspires creative thinking. Book with high quality hard cover and 200 numbered white sheets for notes, drawings, notes, and other things, named after the eponymous diary of the great and unique Salvador Dali – a great gift for yourself and your loved ones.
Re-branding for the research and consulting company “SIAR” that works in Central Asia and Mongolia. Rebranding process involved special competition among 20+ local graphic designers for the best idea and approach. The selected work was then taken as the basis for the graphic design style guide with logo and name usage, fonts, color palette, layouts and images. I-Media also produced a web-site for the research and consulting company “SIAR” and initial content development.
PR-support of national promotional campaign beer brands – Baltika 7 and Tuborg. Conducting BTL-actions, digital activities (twitter, facebook) – maintenance of accounts, organization of competitions; PR-articles in national newspapers. Adaptation of promotional products for the local market. development and implementation of a fashion event “Sunday brunch with Baltika7.”
Development of the graphic design style guide for one of the leading law firms in Kyrgyzstan – “Kalikova & Associates”. The graphic design style guide included all the various decisions related to corporate visualizations, such as: logo and name usage, fonts, color palette, layouts and images. Working with the client also included production of the multiple use wall calendar with several function.
Design of the personal site for Dmitry Chuprina (www.chuprina.kz) – an expert in organizational development and sales department building. Preparation and filling of the site content, organization and distribution of subscription and direct mails, training of client PR specialist in site administration, working with new media – Twitter and Facebook.
Development of the design for the website for the Health Ministry of the Kyrgyz Republic.
Design and architectural work on the launch of the exhibition devoted to the legendary Kyrgyz writer Chingiz Aitmatov. Works included design and development of the promotional items (banners, billboards), exhibition design and organizational work on the exhibition installation at the Historical Museum in Bishkek, Kyrgyzstan. Support activities on event promotion through photoreporting, online reporting via new media.
Development of corporate style and package design of the new line of desserts named «Eastern Desserts World». The client — «Kulikovski tort» is the leading confectionary products company on the Kyrgyz market also launched several new products. I-Media conducted re-branding works (naming and new style development) for premium-class product «Sweet Europe».
Co-organizers of the TEDx event in Bishkek and TEDx Bishkek Pre-party event in the loft “Tsekh” that informally gathered together speakers and participants of TEDxBishkek. Production and installation of architectural and decorative elements for the TEDx spot. Promotion of the event through new media, photography and event coverage in mass media.
Design and development of the website for the international foundation «Initiative of Roza Otunbayeva» (www.roza.kg) and hand-made illustrated brochures of the foundation. I-Media team also developed a website for the foundation’s project «Mekendeshter Forum» (www.forum.roza.kg), conducted in partnership with the Government of Kyrgyzstan.
Development of the logo for the «Issyk-Kul Grand Prix» annual touristic events: cycle race on the southern shore of the lake Issyk-Kul and regatta on the northern shore of the lake Issyk-Kul. The events is aimed at promotion of healthy lifestyle and in order to attract tourists to Kyrgyzstan.
Development of the creative concept, marketing strategy and information campaign for the Kyrgyz Investment and Credit Bank (KICB). The work included research and surveys of the bank positioning on the market. The developed concepts and long-term products then implemented by KICB when positioning in Kyrgyzstan. I-Media’s second project with the KICB was on production of TV commercials to promote certain services of the bank. The commercials broadcasted nation-wide in Kyrgyzstan.
Service center presentation arrangement and holding.
PR support for “Oriflame” company in Kyrgyzstan, including series of publications on service center opening in Bishkek. Development of the script, preparation and holding of opening ceremony, press conference, casting and provision of promoters, MC, etc., placement of promo materials in media.
Re-branding for the national TV station “NTS” due to transition to a new television format and nation-wide coverage. Re-branding included development of the new image, production of the evening news graphics package and also production of promotional TV spots for the channel.
Concept development for the web-based life style magazine “Taboo”. The works on the project included naming and branding, website design, web development and content generation through such instruments as: blogging, thematic columns, photo reports, daily and weekly news updates. Editorial and managerial work on the project.
Concept development, production and packaging of the weekly prime-time TV talk-show “12th round” on the national TV station. The talk show produced in both Kyrgyz and Russian languages. I-Media launched the TV project and assisted in production of the first talk-shows through hiring and training TV project team, content development and promotion of the talk-show.
Concept development and organization of the quarterly charity event at Hyatt Regency Bishkek. Design and production of banners, billboards and tickets. Decoration of the halls and event promotional activities. The event was well-covered in mass media and collected 45 000 USD in support for the orphanage in Bishkek.
Loft “Tseh” – is the large industrial space in Bishkek, converted for office use. I-Media designers launched this project in order to provide space for creative businesses and share joint facilities. I-Media team was the lead in concept development, investment and day-to-day management of the first loft in Central Asia. Based in the “Kyrgyzmedtehnika” factory building this loft combines exhibition space and offices of such companies as: “I-Media Marketing Communications Bureau”, «Antares Creative Group», «Sun People», «Tolon Modern Art Museum», “Siroka”, “Kee Design Studio”, «SP audio recording studio», “Top Tash production studio”, “Baza”, “The Rolls” and “Kairos” musical bands.
Development of the graphic design style guide for the international transportation company “Nomadex” with offices in Kyrgyzstan, Kazakhstan, Germany, Ukraine, etc. The graphic design style guide included all the various decisions related to corporate visualizations, such as: logo and name usage, fonts, color palette, layouts and images.
Development of the logo for the «Ashu Grand Prix» annual velocycling events in the Chu Valley, aimed at promotion of healthy lifestyle and in order to attract tourists to Kyrgyzstan. Some 150+ cyclists from Kyrgyzstan and neighboring countries participated in the cycle race «Ashu Grand Prix».
Concept development and organization of the nation-wide Peace Festival with partner organizations in the regions of Kyrgyzstan. The festival made of various activities such as: sports, painting, music, dancing, singing, theater, etc., involved young people in expressing themselves through arts. The festival supported by nation-wide media (TV, radio, online) campaign to inform about the events of the Festival.
“Janylanuu” campaign was aimed to ensure young people’s contributions to improve life in their society. Through reinforcement of the same idea in each activity, this umbrella activity would strengthen the messages and create synergies around each of the ten activities among the urban population of Bishkek, youth of vulnerable novostroikas and marginalized inter-ethnic communities as well ass political leaders. A special branding was developed for the campaign that was used by all stakeholders of the project in conducting their events. The media component of the project used traditional media (TV/Radio/Print) and new media – social networks (facebook) to cover all events under an umbrella of Janylanuu brand to cause a multiplier effect among the broader Kyrgyzstan society by promoting political and social civic responsibility. There was defined a set of media tools for promoting the Janylanuu campaign and each of its components: TV and radio PSAs, TV stories; print media – newspaper articles; on-line media – banners allocation; TV stories; press conferences; POS materials.
Production of TV PSAs on importance of pre-school education on request of the Ministry of Education of Kyrgyzstan. The PSAs scripts developed as separate small stories about kids and their parents and grandparents are united by one message “Educated nation – greater Kyrgyzstan”. The stories explain parents why every kid should receive pre-school education and how does that affect a greater level of kids at school. The work with the Ministry of Education of Kyrgyzstan also included consulting on production of TV talk-shows by the national TV station on various opportunities provided for pre-school education by the local communities.
Visualization of the branding idea by the National network of monitoring and evaluation. Based on the developed logo, I-Media developed the graphic design style guide included all the various decisions related to corporate visualizations, such as: logo and name usage, fonts, color palette, layouts and images.
Raising public awareness of Kyrgyz citizens on activities and events implemented with support from the U.S. Agency for International Development USAID in Kyrgyzstan. Development of the information campaign and media products (TV and radio public service announcements, photography and production of billboards, production of feature TV stories highlighting success stories nation-wide).
Beshtentek – is the nation-wide project started as a project to promote basic social values among the population via spectrum of media instruments (animation series, puppet shows, TV talk-shows, radio talk-shows, audio stories, comics stories in newspapers, board games, story books, coloring books and other POS materials) in 2009. Since then I-Media produced with its partners several animation series, special TV projects for kids, a number of puppet show performances nation-wide, educational materials for schools in Kyrgyz languages, manuals and books. The key message of all media products is importance of such social values as: honesty, integrity, good education, professionalism (honest income), value (resistance to temptations) through the adventures of five friends “Beshtentek”.
The “Eldemi” was initiated after 2010 April events in order to get an ennobling look of the city and create new job opportunities for those in need. Under the project, I-Media has organized a creative group to develop naming for the project involving linguists, psychologists, designers and development specialists. Branding process involved special competition among local graphic designers for the best idea and approach. The selected work was then taken as the basis for the graphic design style guide with logo and name usage, fonts, color palette, layouts and images.
Marketing and advertising activities to increase sales through a variety of marketing programs, with emphasis on social marketing. Design and production of promotional materials for all restaurant events. Organization of the new restaurant opening.
The social campaign “I believe in my country/Я верю в нашу страну” developed after the April events in the south of Kyrgyzstan. The campaign developed with I-Media partner “Keremet film” was aimed at raising the spirit of Kyrgyz citizens, supporting joint efforts to overwhelm the difficult period that Kyrgyzstan was facing. TV PSAs produced during the campaign were broadcasted nation-wide and images/slogans used by volunteers in different parts of Kyrgyzstan.
Organization of the «ABC of Kyrgyzstan» series of youth forums in support of the initiative group to build a moving platform for discussions of public importance. The subjects vary from parliamentary republic vs presidential form of governance to participation of youth in state development and how to win media wars. The forums we supported by the Public TV/Radio Corporation and broadcasted nation-wide.
Development of the graphic design style guide for “Soros-Kyrgyzstan” foundation. The graphic design style guide included all the various decisions related to corporate visualizations, such as: logo and name usage, fonts, color palette, layouts and images.
The media campaign, aimed at young citizens of Kyrgyzstan, informs the audience on importance of participation in state development and voting process. The campaign lead by local celebrities (musicians, pop and rap singers) invites young people to take active positions, become responsible for their decisions and deeds. The key message of the campaign “Kyrgyzstan – our country, and only we, the young and active citizens can change lives for the better” was broadcasted via various media products: TV and audio PSAs, campaign song and special campaign video. Partners of the project – nation-wide TV and radio stations provided nation-wide coverage for media campaign products.
The Regional Trade Liberalization and Customs Project (RTLC) supports Kazakhstan, Kyrgyzstan, and Tajikistan to achieve greater economic growth and competitiveness through trade and transit reform. The RTLC team works to achieve improved competitiveness through reduced trade barriers, liberalized customs regimes, and expanded transit links throughout the region. In order to inform all the participants of the market about activities of the project, I-Media designed an annual media plan concerning issues and questions on the project activities required for coverage. After the media plan was approved, I-Media team prepared series of TV talk shows with participation of leading experts on national and regional economy, representatives of agricultural sector, trade, production, etc. articles in print and online editions, TV stories, audio podcasts; design for hard copy reports on the market researches conducted by RTLC.